Why this ticker
rhode (HRBeauty LLC), the brand founded by Hailey Bieber, was acquired by e.l.f. Beauty. The deal closed on August 5, 2025. NYSE: ELF.
Reference size $7.0B (2026-10). Not a live quote. Used only for the size check.
Subreddits: r/Makeup. Sitewide search runs as well.