Google Trends
+0.32
+2% vs its own baseline · 65% of the raw blend
Recent 36.4 · baseline 35.7 · n 7/90
SAMPLE DATA
These Google Trends, Reddit, and price paths are synthetic illustrations generated on this machine. They are labeled sample so the desk can be reviewed without API credentials. They are not live measurements and not market quotes.
DECK · NYSE · footwear
Hoka
Deckers Outdoor Corporation
query “hoka”
48.8
tea z -0.10 · raw z +0.30 · category +0.40
Cold
Own baseline, category removed
The solid line is this brand's search interest. The dashed line is what the rest of its category was doing, scaled onto this brand's own trailing level. A gap that opens above the dashed line is the idiosyncratic move the tea score uses. Both lines are sample paths.
Recent window starts 2026-10-20 · baseline mean 36.0
Tea score uses footwear peers so a move the whole category made does not count as this brand's. The chart's category line is the peer median, scaled onto this brand's own trailing level.
Four checks
ColdIs it spreading?
FailOnly 0 source(s) cleared 0.75σ. Need 2 before this counts as spreading.
Are people buying?
FailReddit upvotes are 0.42σ versus a line of 1.00σ. Chatter without a reaction fails this check.
Is the company small enough?
PassReference size $17.0B is within $25.0B. Static reference, not a quote.
Is the timing clean?
PassThe close is +0.6% over the prior 20 sessions. The line for 'already ran' is +12%.
Reddit mentions
-0.09
-1% vs its own baseline · 20% of the raw blend
Recent 11 · baseline 11.1 · n 7/90
Reddit engagement
+0.75
+8% vs its own baseline · 15% of the raw blend
Recent 85.9 · baseline 79.8 · n 7/90
Search interest
Sample Google Trends path. Not a live index.
Close is indexed to 100 at the first point in view and is a sample path, not a quote. Raw USD prints in the tooltip. Price is not part of the attention score.
Sample mention and upvote totals. Not a live Reddit pull.
Talk
Votes and comments attach to a signal. This brand does not have one on the current data set.
Why this ticker
HOKA is a Deckers brand. UGG is a separate row on the same ticker. Brand attention is not total company demand.
Reference size $17.0B (2026-10). Not a live quote. Used only for the size check.
Subreddits: r/RunningShoeGeeks. Sitewide search runs as well.
Mapping
- Company
- Deckers Outdoor Corporation
- Ticker
- DECK · NYSE
- Category
- footwear
- Currency
- USD